Naturex is a global leader in the production and distribution of natural ingredients. Founded in 1992 and headquartered in Avignon, France, the company specializes in plant-based extracts and natural solutions for the food and beverage, health, and cosmetic industries.

SmartyPants Vitamins is a U.S.-based company that specializes in creating premium, all-in-one gummy vitamins for children and adults. Founded in 2011, SmartyPants focuses on simplifying health with high-quality, non-GMO ingredients, free from synthetic colors, artificial flavors, and preservatives.

Key4Media partnered with Draznin Communications (the lead PR agency) and Reserveage Organics worked to launch CocoaWell, the first brand dedicated to the health benefits of cocoa. It was inspired by a 20-year Harvard Medical School research study that found the Kuna native people, off the coast of Panama, significantly benefit from a concentrated source of healthy polyphenols in cocoa.

Key4Media was hired by Trone to lead the media relations effort for their client FidoPharm, a subsidiary of Velcera. The media relations program was heavily focused on getting media coverage in top-tier consumer/pet health media (print, broadcast/syndicated radio, internet and blogs).